Terms & Conditions

1. Acceptance of Terms

These Terms & Conditions ("Terms") constitute a legally binding agreement between you ("Client" or "you") and Calux, Inc. ("Calux," "we," or "us"), a Delaware corporation, governing your access to and use of the Calux platform and related services (the "Services").

By accessing the Services or by clicking "I agree" during onboarding, you confirm that you have read, understood, and agree to be bound by these Terms. If you are agreeing on behalf of a business entity, you represent that you have authority to bind that entity.

2. Services

Calux provides an AI-powered SEO and Answer Engine Optimization (AEO) platform that autonomously performs work on your behalf — including technical SEO audits, content creation, keyword research, Google Business Profile management, citation building, and reporting. The scope of Services delivered depends on your plan tier.

Plan tiers

Calux reserves the right to adjust plan inclusions with 30 days' written notice. Changes will never reduce the service level for your current billing period.

3. Subscriptions & Billing

Subscriptions are billed monthly in advance. Billing begins on the date your account is activated following onboarding. Payments are processed by Stripe, Inc. using the payment method you provide at signup.

There is no free trial period. Your subscription commences, and billing begins, upon account activation. Calux may suspend the Services if a payment fails and is not resolved within 7 days of notification.

All prices are in US dollars and exclusive of any applicable taxes. You are responsible for any taxes assessed on your subscription in your jurisdiction.

4. Cancellation & Refunds

You may cancel your subscription at any time. Cancellation takes effect at the end of your current billing period; you retain full access to the Services until that date.

No refunds are issued for the current billing period, including partial-month cancellations. We do not prorate unused time.

Upon cancellation, your data will be deleted within 30 days in accordance with our Privacy Policy.

5. Ownership of Content

All content generated by Calux agents on your behalf — including articles, Google Business Profile posts, prompt cards, audit reports, and any other deliverables — belongs fully and permanently to you. This ownership is unconditional and survives cancellation of your subscription.

You grant Calux a limited, non-exclusive license to use your existing website content, brand materials, and integration data solely for the purpose of providing the Services.

6. Client Obligations

You agree to:

• Provide accurate integration credentials (Google Search Console, Google Business Profile, WordPress plugin) and keep them current
• Maintain the Calux WordPress plugin installed and active on your site while subscribed
• Notify us promptly at [email protected] if any credentials are revoked, expired, or compromised
• Use the Services only for lawful purposes and not to generate content that violates applicable law or third-party rights

Calux is not liable for any degradation in service caused by expired or inaccurate credentials provided by you.

7. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." CALUX MAKES NO GUARANTEE OF SPECIFIC RANKINGS, TRAFFIC LEVELS, LEADS, OR REVENUE OUTCOMES. SEO AND AEO RESULTS DEPEND ON MANY FACTORS OUTSIDE CALUX'S CONTROL, INCLUDING SEARCH ENGINE ALGORITHM CHANGES, COMPETITOR ACTIVITY, AND YOUR WEBSITE'S EXISTING AUTHORITY.

TO THE FULLEST EXTENT PERMITTED BY LAW, CALUX DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

8. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, CALUX'S TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES SHALL NOT EXCEED THE TOTAL FEES PAID BY YOU IN THE THREE (3) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

IN NO EVENT WILL CALUX BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

9. Governing Law & Disputes

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws provisions. Any dispute arising out of or relating to these Terms or the Services shall be resolved exclusively in the state or federal courts located in Delaware, and you consent to the personal jurisdiction of such courts.

10. Changes to These Terms

We may update these Terms from time to time. We will notify you by email at least 14 days before material changes take effect. Continued use of the Services after the effective date constitutes your acceptance of the revised Terms. If you do not agree to the changes, you may cancel your subscription before the effective date.

11. Contact

Questions about these Terms should be sent to: